Timeline
My Role
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January - March 2023 (10weeks)
Product Designer
Prompt
As the world of retail continues to evolve, so too must the way brands create memorable experiences for their customers. With the rise of digital and mobile technologies, consumers now have more choices when it comes to how they shop and what they buy. To stay ahead of the curve, brands must find new and innovative ways to engage with their customers and create unforgettable shopping experiences.
For this project, we are UX/UI designers at an up-and-coming brand of our choice. The VP of Design scheduled a meeting with us, they are looking for you to research, design and test a new, immersive retail experience for your brand.
Sound
virtual assistant that is able to change your settings in your private studio by your voice.
Voice
ambience music, yoga instruction, audio cues to focus on the practice.
Touch
mirror has accessible indicators, smart yoga mat is used for postures correction.
Sight
alo moves app is the best way to utilize and book rooms on the go, interactions within mirror and mat
Alo app
- Booking room with your schedule.
- Choose your room preference of music, light, temperature, and smell.
- Once confirmed, you immediately obtain a QR code, the key to your room.
Alo door
The door display can scan your QR code and allow you immediate access to our Alo room
Alo mat
- Our innovative mat is for increasing technique within position and posture, but it also acts to collect biometric data
- The mat is a circle instead of the classic rectangle
- We found that round mats are easier on the human form, and are meant to help with movement.
Alo mirror
- Workout with instructed or self-guided practices.
- Be able to track your biometrics and your workout.
- Gain access to clothing and workout recommendations based on you.
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Market research
The global activewear market is growing due to a preference for modern gym and daily wear. Rising health consciousness and fitness integration contribute to this growth. Valued at USD 303.44 billion in 2021, the market is projected to achieve a 5.8% CAGR from 2022 to 2028.
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Customers value sustainability, seek in-store efficiency, and crave Alo's holistic brand essence
User research
Consumers are willing to invest in sustainable brands that align with their values. However, the in-person experience can be inefficient and unenjoyable, leading to a desire for a streamlined and comprehensive in-store encounter. People seek a sense of community and inclusivity, emphasizing the need to convey Alo's yogi-centered, wellness-focused identity
JOURNEY MAP INSIGHTS
1) “The price is not affordable for us as students, is it worth it?”
2) “Personally, I don't find the in-store try-on experience enjoyable. However, online shopping doesn't always guarantee finding a suitable piece.
3) “Although the yoga program offered by this brand is marketed towards women, as a male, I still appreciate it.
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Competitive analysis
LULU LEMON
Lululemon, a major rival to Alo, has left a significant mark on the fitness and fashion industry, establishing itself as a top-tier luxury fitness brand.
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Opportunity Area
Fitting room
-comfort
-efficiency
-possible complete new
-experience
WHAT
WHO
WHERE
WHY
ATHLETA
Athleta is emerging as a competitor in women's athletic wear, positioned in a similar price range as Lululemon. Notably, Athleta is expanding into lifestyle clothing.
Uniqueness
-what makes alo different?
-how does it stand out?
-what makes alo the top pick for consumers?
VOURI
Vouri, a newer brand, is gaining recognition for its trendy men's attire across various age groups. Leveraging social media, Vouri has quickly gained popularity.
Inclusive advertising
-Inclusive advertising based on more publicity of their men’s wear
-alo gives / alo moves
-other sections then women’s wear
Wellness / Lifestyle
-not just retail, but a lifestyle
-promotes healthy living over everything else.
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HOW MIGHT WE STATEMENTS
How might we create an immersive and exciting experience that brings customers (new and prior) to our stores?
How might we separate alo from other yoga and fitness-based brands?
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Alo rooms are solo studios that you can rent out for your workout. You can customize your workout experience with settings, workouts, and more.
Alo rooms are open to anyone and everyone! We want our community to expand, and anyone can join with a click of a button.
Alo rooms are located in all Alo stores and studios and are easily accessed through our Alo moves app.
Alo rooms are created to gift you a private yoga studio experience and get you out of the house. In the aftermath of COVID-19, we aim to make mindfulness and yoga accessible to all.
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The Final Mirror Screens -created with figma
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The Final App Screens -created with figma
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The Final Mat -created with figma
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The Final Room Prototype -created with figma